Minggu, 25 Juli 2010

Free PDF Sleight of Mind: Suggestion and Mind Control: The Mentalist's ToolkitBy Ian Gordon Harling

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By far the best book on the subjects of NLP and Hypnosis. No hype, No cheap tricks, just practical tools anyone can use in their stage routine or even in thier real life.

  • Sales Rank: #2196025 in Books
  • Published on: 2004
  • Format: Import
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 161 pages

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Senin, 05 Juli 2010

Download Ebook Cost Estimating Manual for Water Treatment Facilities

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Cost Estimating Manual for Water Treatment Facilities

Cost Estimating Manual for Water Treatment Facilities


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Cost Estimating Manual for Water Treatment Facilities

From the Back Cover

Tested-and-proven techniques for quick, accurate estimates Here is the first manual that guides engineers, planners, and contractors through the process of estimating the cost of building water treatment facilities. Based on more than eighty years of the two authors' collective experience, the Cost Estimating Manual for Water Treatment Facilities not only enables you to arrive at a dependable estimate, it shows you how to do it quickly with a minimum of information and supporting data. In order to ensure reliability, the authors have compiled and analyzed the results from their own construction cost estimates for more than 500 projects as well as the results from many other engineers and contractors. The manual identifies forty-three treatment processes, nine types of water treatment plants, plus five additional types of advanced water treatment plants. The authors then demonstrate how to calculate costs for each element, accounting for needed mark-ups and allowances in order to arrive at the total plant construction cost. To help you make your own estimates, the manual provides: Examples of cost estimates for different water treatment processes Historical data from several public agencies Sample tables for 10 mgd and 100 mgd product water flow rates for each type of treatment plant Website access with Excel spreadsheets that enable you to perform estimates using your own data Now that the Cost Estimating Manual for Water Treatment Facilities is available, you no longer have to rely on hunches and anecdotal information; you have a proven, scientific method that leads to reliable estimates.

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About the Author

WILLIAM T. McGIVNEY, MS Resource Economics, is Principal Vice President for Professional Services at DRMcNatty & Associates, Inc. He has more than thirty years of experience in construction project management as a chief estimator, construction services manager, project controls manager, and contractor. He has taught at California State Polytechnic University, Pomona, under the ABET program, which invites industry leaders to share their professional experience with students. Mr. McGivney has also assisted government agencies in the United States, as well as the Philippines, Egypt, Argentina, and Australia. SUSUMU KAWAMURA, PhD, PE, is President of Kawamura Water Engineering, Inc. Dr. Kawamura has close to five decades of experience in every facet of water treatment facility design and operation. He has been involved in over 120 projects and is the author of more than ninety technical publications, as well as five books in three languages, including Integrated Design and Operation of Water Treatment Facilities, Second Edition (Wiley). He is a registered professional engineer in five states (Arizona, California, Nevada, Ohio, and Utah) as well as Japan. Dr. Kawamura taught graduate courses at University of Southern California for fifteen years starting in 1980. He was inducted into the AWWA Water Industry Hall of Fame in 2008.

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Product details

Hardcover: 224 pages

Publisher: Wiley; 1 edition (September 16, 2008)

Language: English

ISBN-10: 9780471729976

ISBN-13: 978-0471729976

ASIN: 0471729973

Product Dimensions:

6.4 x 0.6 x 9.4 inches

Shipping Weight: 1.1 pounds (View shipping rates and policies)

Average Customer Review:

3.4 out of 5 stars

3 customer reviews

Amazon Best Sellers Rank:

#1,652,608 in Books (See Top 100 in Books)

Useful source of hard to find cost information. Presents a logical metohodology for putting total project costs together. I would have liked more discussion on how to use certain cost curves such as for pump stations? Is the capacity indicated per pump or per firm pumping capacity?

This document is a treasure. Component and assembly construction costs at your fingertips. Waiting for a companion piece for Wastewater treatment. Bravo

Beside not receiving the CD I found out that the book has a lot of errors. So, it is clear that Wiley cheated me unless you send me the CD with all the errors corrected. Send the CD content in a file attached to my email address.

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Jumat, 02 Juli 2010

Free Download Saving Europe: Anatomy of a DreamBy Carlo Bastasin

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Saving Europe: Anatomy of a DreamBy Carlo Bastasin

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Saving Europe: Anatomy of a DreamBy Carlo Bastasin

In this gripping narrative, Carlo Bastasin reconstructs the main political decisions of the euro crisis, unveiling the hidden interests and the secret diplomacy behind the scene. The European dream was both the rejection of war and the creation of a new spirit of peaceful cooperation. Yet confrontation has been the hallmark of the euro crisis, and national opportunistic gimmicks have driven the awkward attempts to solve the crisis itself. Today, Europe is in a crisis of democracy, which Bastasin has dubbed, "the first War of Interdependence of the global age."

Praise for the first edition of Saving Europe Bastasin does an admirable job in analysing the euro-zone's economic challenges and is a sure-footed guide through the seemingly endless European Union summit meetings that were supposed to resolve them. He also has an eye for the human detail that makes his sad account of institutional muddle surprisingly compelling. — Financial Times

Bastasin's book is worth reading for its detailed political narrative of the eurozone crisis to date, focusing on the interaction among decision-makers in Europe's capitals. — Foreign Affairs

A reconstruction that may be considered definitive. Revelations on the European negotiations are written with talent and go hand in hand with no-esoteric economic analysis and with the right amount of realism to reach the political substance. —Corriere della Sera

Anyone looking for general knowledge and deeper understanding of the crisis, I can recommend a formidable analysis by Carlo Bastasin: Saving Europe. The author is a very unusual combination of a qualified economist and driven journalism. —Svenska Dagbladet

  • Sales Rank: #630156 in Books
  • Published on: 2015-01-23
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.09" h x 1.34" w x 6.94" l, .0 pounds
  • Binding: Paperback
  • 543 pages

Review
Bastasin does an admirable job in analysing the eurozone's economic challenges and is a sure-footed guide through the seemingly endless European Union summit meetings that were supposed to resolve them. He also has an eye for the human detail that makes his sad account of institutional muddle surprisingly compelling." - Financial Times "A reconstruction that may be considered definitive. Revelations on the European negotiations are written with talent and go hand in hand with no-esoteric economic analysis and with the right amount of realism to reach the political substance." - Corriere della Sera

About the Author

Carlo Bastasin is a nonresident senior fellow at the Brookings Institution. A journalist and an economist, he is a leading commentator for the Italian daily Il Sole-24 Ore and teaches European political economy at LUISS University in Rome.

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Minggu, 27 Juni 2010

Free Ebook Literature and Work (The Essential Literature Series)By Thomas M. Kitts

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Literature and Work (The Essential Literature Series)By Thomas M. Kitts

Literature and Work is part of Longman's The Essential Literature Series.  This anthology introduces students to work by having them read, discuss, and write about work-related topics, which are often connected to issues of gender, race, ethnicity, and class.  The book features contemporary as well as classic literature with a global perspective.  The literature is arranged under eight primary themes: “Work: Definitions and Ideals,” “Entering the Work Force,” “Hard Work and Hard Times: The Working Poor,” “The Immigrant Experience,” “Class Struggle and the Dynamics of Power,” “Race, Gender, and the Dynamics of Power,” “Work and Ethics,” and “Work: Fulfillment and Disillusionment.” 

  • Sales Rank: #754142 in Books
  • Published on: 2010-11-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.90" h x .80" w x 5.90" l, .85 pounds
  • Binding: Paperback
  • 352 pages

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Minggu, 13 Juni 2010

PDF Download Industrial EcologyBy T. E. Graedel, B.R. Allenby, T.E. Graedel, Braden R. Allenby

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Industrial EcologyBy T. E. Graedel, B.R. Allenby, T.E. Graedel, Braden R. Allenby

Appropriate for one semester/two-quarter undergraduate level courses in Industrial Ecology. Industrial ecology is a new way of looking at economic and environmental interactions. This is the first textbook available to those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

  • Sales Rank: #3709604 in Books
  • Published on: 1995-01-27
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.75" h x 7.25" w x .75" l, 1.70 pounds
  • Binding: Hardcover
  • 416 pages

From the Publisher
Industrial ecology is a new way of looking at economic and environmental interactions. This is the first textbook available to those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

From the Back Cover
Industrial ecology is a new way of looking at economic and environmental interactions. As applied to manufacturing, it requires familiarity with industrial activites, environmental processes, and societal interaction. Presents practical approaches to designing for the environment and life cycle assessment methodologies. Demonstrates how to evaluate one product or process with respect to others. Highlights prospects for the future. For those whose background is either industrial or environmental, or those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

Excerpt. © Reprinted by permission. All rights reserved.

It has been a maxim of many years' standing that the goals of industry are incompatible with the preservation and enhancement of the environment. It is unclear whether that maxim was ever true in the past, but there is certainly no question that it is untrue today. The more forward-looking corporations and the more forward-looking nations recognize that providing a suitable quality of life for Earth's citizens will involve not less industrial activity but more, not less reliance on new technologies but more, not less interaction of technology with society but more, and that providing a sustainable world will require close attention to industry-environment interactions. This awareness of corporations, of citizens, and of governments promises to ensure that corporations that adopt responsible approaches to industrial activities will not only avoid problems but will benefit from their foresight.

Indeed, the involvement of industry is crucial if the world is to achieve sustainable development. Robert Sievers of the University of Colorado points out that governments have many critical short-term issues demanding their attention: achieving economic stability, feeding growing populations, establishing politically viable nations, making the transition from centrally controlled to free market economies, and so forth. The activities of many governments may thus be rather insular for the foreseeable future. At the same time, corporations are increasingly multinational, have longer time horizons, and depend for their survival and prosperity on relatively stable global business conditions and on responding to the desires and concerns of many different cultures and populations. Private firms, not governments, choose, develop, implement, and understand technology. Hence, responsible corporations may turn out to be among the global leaders in the transition between nonsustainable and sustainable development, but they will need the help of governments and nongovernmental organizations in establishing broad, insightful approaches and frameworks to the complex interactions that are involved.

There are three time scales of significance in examining the interactions of industry and environment. The first is that of the past, and concerns itself almost entirely with remedies for dealing with inappropriate disposal of industrial wastes. The second time scale is that of the present, and deals largely with complying with regulations, with preventing the obvious mistakes of the past, and with conducting responsible operations. Hence, it emphasizes waste minimization, avoidance of known toxic chemicals, and "end-of-pipe" control of emissions to air, water, and soil. Corporate environment and safety personnel are often involved, as are manufacturing personnel, in making small to modest changes to processes that have proved their worth over the years. On neither of these time scales do today's industrial process designers and engineers play a significant role.

The third time scale is that of the future. The industrial products, processes, and services that are being designed and developed today will dictate a large fraction of the industry-environment interactions over the next few decades. Thus, process and product design engineers hold much of the future of industry-environment interactions in their hands, and nearly all are favorably disposed toward doing their jobs with the environment in mind.

Their problem is that doing so requires knowledge and perspective never given to them during their college or professional educations and not readily available in their current positions. Remedying this situation for the students and technological professionals of today and tomorrow is the primary focus of this book. In addition, we have crafted the book so that it will be a useful addition to curricula in policy, business, environmental science, law, and other related specialties, since it is equally important that students and professionals in those disciplines understand more about technology's role in mitigating or contributing to environmental problems.

Industrial ecology, which we define in Chapter 2, is a modern approach to thinking about economy-environment interactions. As applied to manufacturing, it requires familiarity with industrial activities, environmental processes, and societal interactions, a combination of specialties that is rare. Accordingly, we have purposely attempted to make this volume useful for those whose primary background is industrial, environmental, or societal, or for those who interact with specialists in those disciplines. Many chapters include discussions of common industrial approaches to the issue being discussed as well as perspective on the environmental impacts produced. For the latter, we emphasize impacts on long time and space scales, as shorter horizons are often better recognized and better regulated either internally or externally. The approaches differ depending on the venue, but all in all, industrial ecology is about ways to transform environmental goals into reality.

The book is divided into five sections. The first provides a brief definition of the topic and outlines the approach of the book. The second, the Physical, Biological, and Societal Framework, describes the playing field on which industrial ecology operates, and the opportunities and constraints that each of these areas provides. In the third section, Design for Environment, topics central to the designers of products, processes, and services are discussed: energy, materials, product delivery and use, end of life. The central concept of life-cycle assessment is introduced here in some detail. The fourth section, Corporate Industrial Ecology, addresses the implementation of industrial ecology within the corporate environment. The final section, Systems-Level Industrial Ecology, deals with issues broader than a design, a factory, or a corporation, as we discuss industrial ecosystems, resource analysis, models and predictions, and Earth system science and engineering.

We have purposely mixed the philosophical with the practical. Avoiding that mix creates a textual product that is easier to write and easier to comprehend, but one that is much less relevant. The essence of industrial ecology is that it is the combination of technology with society, and that combination has many facets and many implications. The industrial ecologist needs to appreciate corporate and societal interactions, and to understand something of the interactions of industrial activity with the environment. Only at that point is there a logical framework in which to place goals and techniques.

We have been gratified at the reception given to the first edition of this book. It was published in 1995, at a time when industrial ecology was a young field searching for definition, approaches, and tools. Our attempt to fill this need was inevitably preliminary. Nonetheless, several thousand students and professionals used the book; Sukehiro Gotoh of Japan's National Institute for Research on the Environment translated it into Japanese; and several thousand students and professionals acquired our subsequent books, Design for Environment (1995), Industrial Ecology and the Automobile (1998), Streamlined Life-Cycle Assessment (1998) (T.E.G. only), and Industrial Ecology: Policy Framework and Implications (1999) (B.R.A. only), all published by Prentice Hall. During these few years, the field has begun its own archival publication, the Journal of Industrial Ecology, and has formed the International Society of Industrial Ecology. The vigor and lasting nature of industrial ecology is now unmistakable.

As industrial ecology has developed, ideas that were embryonic a decade ago have matured, and new ways of approaching technology-environment interactions have emerged. Accordingly, we spend significant parts of this edition of the book on topics completely unaddressed in the first edition: the relevance of biological ecology, indicators and metrics, the service sector, industrial symbiosis, systems analysis, and scenario development, to name a few. In a textbook for a mature field, these additions would be largely a synthesis of the work of many. Industrial ecology is new enough and its practitioners few enough, however, that parts of these topics represent our efforts to define and describe areas not yet widely addressed, but appearing to hold considerable promise. These new areas seem likely to transform industrial ecology from a topic centered rather narrowly on product design to one defining the parameters and pathways toward sustainable development. In the process, industrial ecology is becoming increasingly interdisciplinary and ever more broadly relevant.

We are grateful to many people for their help during the preparation of this second edition. Detailed reviews were performed by Arpad Horvath, University of California, Berkeley, Timothy Considine, Pennsylvania State University, M. Bertram, R. Gordon, R. Lifset, H. Rechberger, and S. Spatari, and the book is much the better for their comments. For the use of illustrations and examples, we thank I. Horkeby (Volvo Car Corporation), and R. Tierney (Pratt & Whitney). We have appreciated our interactions with the staff at Prentice Hall, especially Marcia Horton and Laura Fischer, who have helped us produce what we feel is a most attractive book. Finally, we thank AT&T, the AT&T and Lucent Foundations, the U.S. National Science Foundation, and the U.S. National Academy of Engineering for their support of industrial ecology initiatives; their help has been essential in the development of this new field.

T. E. GRAEDEL
B. R. ALLENBY

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Kamis, 10 Juni 2010

Free PDF Clinical Laboratory Hematology (2nd Edition)By Shirlyn B. McKenzie Ph.D. CLS (NCA)

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Clinical Laboratory Hematology (2nd Edition)By Shirlyn B. McKenzie Ph.D.  CLS (NCA)

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Clinical Laboratory Hematology (2nd Edition)By Shirlyn B. McKenzie Ph.D.  CLS (NCA)

Designed to meet the needs of both clinical laboratory technicians and clinical laboratory scientists, CLINICAL LABORATORY HEMATOLOGY has been updated into a brand new edition. This comprehensive--yet easy to read--guide to hematology and hemostasis features cutting-edge technologies, high-quality photographs and micrographs, case studies, and convenient dual-level (basic and advanced) presentation of information. Visual cross-referencing (symbols) throughout make finding information exceptionally easy. Key chapters arepresented by a number of different authors and experts in the field andinclude information on: cellular homeostasis;the Stucture and Function of Hematopoietic Organs; Hemolytic anemia; Nonmalignant lymphocyte disorders and much more.

  • Sales Rank: #142814 in Books
  • Published on: 2010
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x 1.60" w x 8.70" l, 4.91 pounds
  • Binding: Hardcover
  • 1080 pages

From the Back Cover

Revised and thoroughly updated, this bestseller remains a comprehensive, yet reader-friendly text of hematology and hemostasis written for students at all levels of laboratory education. Readers will master the content with ease by engaging in a vivid presentation of content supplemented by a variety of thought-provoking learning features.

Featrues include:

* A flexible format withs two levels of chapter-concluding review questions, matched to the two levels of objectives at the start of every chapter.

* Integrated companion website study guide (www.pearsonhighered.com/mckenzie) with additional images and quiz questions to test comprehension of the chapter material.

Featrues immediate tabulation of quiz results.

* High-quality, full-color blood and bone marrow micrographs presented throughout the text.

* Real-life scenarios presented in running case studies throughout each chapter.

* Chceckpoints in each chapter provide learning "speed bumps" along the way to help readers apply and assess comprehension as they progress through each chapter.

* Clear and understandable coverage of new technologies within the worlds of molecular diagnostics, flow cytometry, and cytogenetics.

Excerpt. Reprinted by permission. All rights reserved.

Clinical Laboratory Hematology is a comprehensive, yet easy-to-read text of hematology and hemostasis written for students at all levels in clinical laboratory science programs, including clinical laboratory technicians, CLT (medical laboratory technicians, NET), and clinical laboratory scientists, CIS (medical technologists, MT). Other health professional students and practitioners may also benefit from this book, including pathology residents, physician assistants, and nurse practitioners. This text replaces Textbook of Hematology published by Lea & Febiger in 1988 and by Williams & Wilkins in 1996. However this text should be considered as a brand new publication because of its wide variety of changes and enhancements. Included among these changes are the following: we have assembled an extensive team of authoritative contributing authors to write chapters on specialized subjects within their respective fields of expertise; we have developed a striking design that will be conducive to today's visually oriented student; we have developed an exciting set of learning features that will help readers grasp the content more easily; we have developed a book-specific online study guide (wwwprenhall.com/mckenzie); and finally, we have packaged the text with a free student version of the Chronolab CD-ROM photomicrograph atlas.

ORGANIZATION OF THE BOOK

Understanding hematologic/hemostatic diseases is dependent on a thorough knowledge and understanding of normal processes. Thus, the book begins with a section on normal hematopoiesis and progresses through anemias, nonmalignant and malignant leukocyte disorders. Hemostasis adheres to a similar format with normal hemostasis functions discussed first, followed by abnormalities in hemostasis.

The text is divided into sections and maybe studied by section or chapter sequence. This gives the instructor flexibility td fit the book to their specific course design. The first two sections cover an introduction to hematology and normal hematopoiesis. This includes a discussion of the cell morphology, cell cycle, and its regulation. The section includes a discussion on oncogenes emphasizing the concept that neoplasms are the result of mutations in normal genes that control cell proliferation and development. This concept is further discussed in the introduction to hematopoietic neoplasms. The third section, includes procedures that are routine and performed in most laboratories. These are included at the beginning of the book so the students will have basic laboratory test information as they proceed through the subsequent chapters on hematopoietic disorders which focus on laboratory diagnostic protocols.

The next sections cover the hematopoietic disorders and special laboratory procedures. The fourth section includes the anemias and begins with an introduction to anemia chapter. The fifth section is nonmalignant disorders of the leukocytes. The sixth section includes a discussion of special laboratory procedures that are useful in diagnosis and classification of hematopoietic neoplasms: flow cytometry, cytogenetics, and molecular diagnostics. This section may be studied before or after the seventh section on neoplastic hematopoietic disorders, depending on the reader's knowledge level of the neoplasms. If this is the reader's first exposure to the neoplasms, it may be better to cover section 7 before section 6. Alternatively, sections 6 and 7 can be integrated and studied together.

Section 8 is a study of body fluids. Body fluid analysis is often a function of the hematology laboratory, since analysis includes cell counts and review of cell morphology. As much of the analysis includes identification of cells and differentiation of malignant cells from reactive or normal cells, this section has many microphotographs.

Section 9 is a study of hemostasis. It begins with a study of normal hemostasis processes and proceeds to abnormalities that are associated with bleeding and thrombosis. Due to the high frequency of thrombotic disorders and the rapid discovery of mechanisms responsible for thrombosis, the laboratory's role in diagnosis of thrombotic disorders is expanding. Thus, an entire chapter is devoted to hypercoagulability (thrombophilia). This section also includes laboratory testing procedures for evaluation of hemostasis.

The last section includes special hematology procedures and quality assurance and safety in the laboratory. Automation in hematology and hemostasis will be supplemented on the Web page with extensive use of graphics to illustrate abnormal results and teach evaluation and interpretation of data.

The book incorporates ethical issues and management issues of test utilization and value, as well as critical testing pathways. This is the soft side of science but alerts the students to issues they will be facing in their work and communities. In many cases the laboratorian is the one who has the breadth of information needed to help make critical decisions involving the laboratory and its effective, efficient, ethical use.

SUITS ALL LEVELS OF LEARNING

This book has been designed for both CLT/MLT and CLS/MT students. Using only one textbook is beneficial and economical in laboratory science programs offering both levels. Use of the book is also helpful to programs that design articulated curricula. The CLS/MT program can be confident of the CLT's/MLT's knowledge level in hematology without doing an extensive CLT/MLT course analysis.

CLT/MLT instructors will need to communicate to their students what is expected of them. They may want their students to find the information in the text that allows them to satisfy the checklist, or they may assign particular sections to read. If not assigned specific sections, the CLT/MLT student may read more than expected which is certainly not a bad thing! The students and instructors should use the checklists to determine the material to be read.

The case study questions and checkpoints are not delineated by level. CLT/MLT students should try to answer as many of these as possible. CLT/MLT instructors should select appropriate chapters for their students. Some chapters, such as molecular techniques, cytogenetics, and flow cytometry may not be included in a CLT/MLT curriculum. Each program will need to assess what fits its particular curriculum.

CLS/MT students should be able to meet both Level I and Level II checklists in most cases, but of course there may be differences among expectations of programs. Therefore, instructors are encouraged to review the checklists to ensure their appropriateness for the course. Although all chapters are appropriate for the CLS/MT student, if the program has two levels of hematology courses, Level I and Level II, instructors may choose to use the book as for a CLT/MLT program in the first course and the remainder of the book in the second course.

In all cases the instructor should begin the course with sections 1 through 3. The remaining sections can be rearranged and used as the instructor desires. The "Background Basics" feature will help the instructor determine which concepts the student should have mastered before beginning a unit of study. This concept should help instructors customize their courses.

UNIQUE PEDAGOGICAL FEATURES

This text has a number of unique pedagogical features that will help the student assimilate, organize, and understand the information. Each chapter begins with a group of components intended to set the stage for the content to follow.

  • Background Basics alert students to material that should be learned or reviewed before starting the chapter. In most cases it refers readers to previous chapters to help them find the material if they want to review it.
  • Objectives are comprised of two levels of checklists: Level I for basic or essential information and Level II for more advanced information. These checklists were reviewed by clinical (medical) laboratory technician (CLT/MLT) educators who made recommendations that aimed the Level I checklists to their students. Clinical laboratory science/medical technologist (CLS/MT) educators may expect their students to meet both Level I and Level II checklists requirements.
  • Overview gives the reader an idea of the chapter content and organization.

Each chapter offers students a variety of opportunities to assess their knowledge and ability to apply it.

  • Case Study is a running case feature that first appears at the beginning of each chapter and focuses the student's attention on the subject matter that the chapter will cover. Throughout the chapter at appropriate places, additional information on the case may be given such as laboratory test results, and then questions are asked. The questions relate to the material presented in preceding sections. There is a case summary and answers to the questions in the appendix.
  • Checkpoints! are integrated throughout the chapter. These are questions that require the student to pause along the way to recall or apply information covered in preceding sections. The answers are in the appendix.
  • Summary concludes the text portion of each chapter in order to help the student bring all the material together.
  • Review Questions appear at the end of each chapter. There are two sets of questions, Level I and Level II, that are referenced to the Level I and Level II objectives checklists. Answers are in the appendix.

The page design features a number of enhancements intended to aid the learning process.

  • Bold symbols are used within the chapter text to help the student quickly cross-reference from the tables and figures to the text.
  • A oo symbol is also used when referring the student to another chapter.
  • Figures and tables are used liberally to help the student organize and conceptualize information. This is especially important to visual learners.
  • Algorithms (critical pathways, reflex testing pa...

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Kamis, 27 Mei 2010

Get Free Ebook Cutting Edge AdvertisingBy Jim Aitchinson

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Cutting Edge AdvertisingBy Jim Aitchinson

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted.

It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies from the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards.

No other book takes you on such a journey through the minds of advertising's creative leaders.

  • Sales Rank: #264229 in Books
  • Published on: 2007-09-19
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.05" h x 1.05" w x 6.05" l, 1.10 pounds
  • Binding: Paperback
  • 352 pages

About the Author
Jim Aitchison, an Australian, was formerly creative director of The Ball Partnership and Batey Ads, Singapore. He has won hundreds of awards (some for Chinese ads which he wrote) and judged many of the world's top shows. After 20 years in advertising, he is now a full-time author. His Cutting Edge books have become definitive advertising reference works and international bestsellers. In 2003, he received the Newsweek Lifetime Achievement Award from the Institute of Advertising Singapore.

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